By Sarah Stukan
This semester, I am enrolled in an undergraduate business administration course at Berkeley-Haas taught by Professor Bill Fanning that is titled “Consumer Behavior.” The class covers an expansive range of topics ranging from learning, memory, and decision making to personality, attitudes, and culture. Recently, we discussed the importance of projecting warmth and competence in high stakes settings to attain success.
So, how can we develop these qualities for our next job interview or project presentation?
One strategy (as you have probably gathered from the title) is power posing!
An expert that is often referenced for knowledge on this topic is social psychologist Amy Cuddy. She has an extensive TED talk about the in’s and out’s of power posing and the science behind them:
Here’s my list of takeaways from Amy’s speech and other studies on the topic:
High power postures are expansive, tall, and stretched out whereas in powerless postures an individual makes themself closed up, wrapped up, and small.
Our hormone profile actually changes when we adopt a high power pose: we experience boosted testosterone and lower cortisol levels.
Tiny changes people make can lead to a dramatic outcomes: individuals in studies who posed for just two minutes were more likely to enact a trait associated with dominant individuals and reported feeling more powerful.
A natural mechanism called “mirroring” ensures that people who observe an empowered individual are more likely to reciprocate that feeling and initiate a social interaction.
In total, standing in a posture of confidence — even when we don't feel confident — can boost feelings of confidence and might have an impact on our chances for success.
Take a look at this essential list of power poses and be sure to try one out before your next high pressured circumstance. (My personal favorite is the “Wonder Woman.”) You might find that using a bit of your preparation time to strike an unusual posture may make all the difference in the outcome!
There is a short list of things we know about the future. The future is inevitable. The future is malleable. The future is dictated by decisions made today. Then there is the list of things we hope about the future. The future is peaceful. The future is tolerant. The future is female. It’s a slogan that has recently picked up traction in the feminist movement and has been plastered on t-shirts, laptop stickers, and even poster boards. But how do we know this to be true? In short: we don’t. However, in the words of Eleanor Roosevelt “the future belongs to those who believe in the beauty of their dreams,” and if there is someone who proved that to be true, it is she.
Eleanor Roosevelt transformed the Office of the First Lady from a passive to active and influential position. One of her dreams for the future was for it to be female, and she took action to ensure just that. Her ingenuity and courage is best illustrated in her all female press corps. On only the second day of her husband’s presidency, March 6, 1933, she held a press conference in the Red Room of the White House. However, she founded it upon an important caveat: the reporters sent by news agencies must be women. She did this to force the hand of press agencies to hire women reporters, which they would have not have done without it being a requirement. This in turn provided the women reporters with job security, income, and access to news and professional status, all luxuries hard to come by for a woman in the early thirties.
As the weekly press conferences went on, the scope of topics widened to include political developments and inside information on the headlines of the time period from the New Deal to Prohibition. Moreover, Eleanor used this platform to champion other progressive movements such as low-cost housing, minimum wage, and equal pay for equal work. This gave women access to crucial new stories that often led to professional success. One example of this is Emma Bugbee, who was hired as a temporary reporter for the first lady. As the all-women press conferences continued, the company was in essence forced to hire her full-time and her stories often made the front page!
We have all heard the cliche, “Think outside the box,” about a million times from parents, teachers, and inspirational leaders. However, what does that mean for our lives, as we are not First Ladies, just mere Cal gals? The problem lies in this type of thinking. Just as Eleanor transformed her role as First Lady into an unrecognizable figure that citizens did not expect to see, we must do so with our lives. She thought, dreamed, and acted beyond the constraints of the traditions of “the Oval” Office to make an impact on the future. If we want to make the future female, we must stop asking ourselves to think outside of “the box,’ and rather ask ourselves how we can overcome the circumstances that are limiting us in life. The shape in our lives may not appear to be the traditional “box,” or even the “oval” Eleanor faced in her lifetime. However, just as Eleanor thought outside of “the oval” that characterized her life, we too must think about what aspect of our lives that confines us, think outside of it, and ultimately use it to our benefit.
Written by Mckenna Hathaway
Today is International Women’s Day, so it only seems fair to pause and recognize how vital women have been to the emergence and progression of virtual reality. The sheer number of females, globally, who have made a tangible impact on the field, is astounding. At the 2017 “Women in Tech” panel in Finland, it was even argued by attendees that women have greater involvement in virtual reality over other STEM fields due to the fact that it is a more versatile space, and less male-dominated, as it is so new (1). Regardless of the reason, there are some incredible women who deserve to be honored for their profound influence on VR.
One such woman is Nonny de la Peña, better known as “the Godmother of Virtual Reality”. De la Peña practically pioneered the intersection of VR and immersive journalism, founding the immersive virtual, augmented, and mixed reality company, the Emblematic Group. Some of her work includes, the film “Hunger in L.A”, which was premiered at Sundance, and shows a homeless man collapsing while waiting in line at an LA food bank (2). By using VR as a tool to truly get people to empathize with societal issues, she has been able to change the meaning of the field as a whole (3). Additionally, de la Peña has seen VR shift right before her eyes from her extensive experience with ancient-looking VR headsets back in the day to her company’s present day use of photogrammetry – not to mention, Oculus Rift founder, Palmer Lucky, once interned for her (4).
Similar to Nonny de la Peña is Jayisha Patel, a filmmaker who made a short based on the life of an Indian human-trafficking survivor, entitled “Notes to My Father”. Through her work, Patel has not only been able to give users a visceral perspective of the objectification and vulnerability of trafficking victims, but her film also integrates the female voice into VR content, a rare feat in a field where a good amount of the content is targeted towards male-users (5). Gio Minaya is yet another female trailblazer in virtual reality, serving as VF supervisor at a leading digital studio in the US called ReelFX. Minaya, who has 20 years of experience in animation production, has said that one of her goals with the development of VR content is to make it a less isolated activity, and bring more people together via virtual reality (6). As a revolutionary face in the field, Minaya additionally states on being a woman, “I don’t look at my gender and think it holds me back... Women and men should be treated equally but in most cultures that is not the case and this is not confined to the tech industry. It is in most industries” (7).
Beth Marcus, Carolina Cruz-Niera, Jannick Rolland, and Char Davies are just a few more names that are apart of the broad list of distinguished women who have affected the VR realm (8). As the female presence in virtual reality and STEM grows, we get more perspective and minds to strengthen the field. Be sure to use today (and honestly everyday) as an excuse to celebrate a woman in your life and all of her accomplishments!
- Kirschbaum, Judith. “Virtual Reality Is the Place to Be for Women in Tech 2017.” Medium, The Shortcut Talks, 11 Oct. 2017
- Knoepp, Lilly. “Forget Oculus Rift, Meet The Godmother Of VR.” Forbes, Forbes Magazine, 13 Apr. 2017
- Helmore, Edward. “'Godmother of VR' Sees Journalism as the Future of Virtual Reality.” The Guardian, Guardian News and Media, 11 Mar. 2015
- Knoepp, Lilly. “Forget Oculus Rift, Meet The Godmother Of VR.” Forbes, Forbes Magazine, 13 Apr. 2017
- Faramarzi, Sabrina. “How Women Are Gaining Ground in Virtual Reality.” The Guardian, Guardian News and Media, 14 Aug. 2017
- Coleman, Lauren deLisa. “How This Woman Is Changing The Face of Virtual Reality.” Forbes, Forbes Magazine, 30 June 2017
- Morie, Jacki. “Why Yes, Virginia, There Have Always Been Women in VR.” VRScout, 24 July 2015
Written by Sonal Kapoor
Recently, BWIB had a campaign and tabling event, called Recognizing Role Models : Thanking Inspiring Females in Our Lives . Our mission was to encourage people to recognize and give thanks to the strong women they look up to in their lives. They could either write letters to their moms, sisters, and girl friends, or partake in our social media campaign by taking a picture with the statement, “ _____ inspires me because _____!” See the photos on our Facebook for the empowering messages people had to say to the strong women in their life! 😊
In light of our campaign, I wanted to take some time to recognize my top 5 female role models:
5. Ellen DeGeneres
“Be kind to one another.”
Everyday Ellen ends her show every day with this mantra. She is understanding, accepting, positive – she always gives her guests surprises to recognize their extraordinary efforts in helping people . Ellen is one of the first major day time television hosts to come out as lesbian, which paved the way for more LGBTQ+ people to have a role on the big screen! Did I also mention that she likes to dance?!
Who run the world? Girls! This one is no surprise –
I mean, who doesn’t love Queen Bey?
3. Lady Gaga
I have always looked up to Gaga for how fearless she is to embrace her identity and individuality ! The Born This Way album spoke volumes to many of her little monsters . She also supports mental wellness and empowers the youth through her Born This Way Foundation. Above all else , Gaga stays true to her fans and her music, and reminds us that she is human too.
2. Tyra Banks
Supermodel. Producer. Host and TV Personality. Businesswoman. A fierce, strong, independent woman (and queen) who can walk the walk and talk the talk (as well as have a very, strong smize game) . Tyra has produced 23 cycles of America ’ s Next Top Model – talk about giving women of all color s , shapes and sizes an opportunity in the fashion industry and mainstream media!
1. My Mom
I could not end this list without recognizing the woman who has been there for my entire life, my mom. My mom has made countless sacrifices for me and brothers, so we can do more of what we love. She always takes care of me and wants the best for me . Even though she doesn’t show it sometimes, I know she loves me, and I love her! Thank you, mommy!
Who are your top 5 female role models?
How will you show them your appreciation this holiday season?
Written by Erinn Wong
To all the sophomores in Berkeley Women in Business, who are applying to Haas –
Simply put, you are amazing.
With only 30 days to fill out the Haas application, topped with classes, midterms, clubs, work, family, relationships and life, I can’t possibly know how stressful this time of the year may be for you. The Haas application workshop with Ana revisited my fears of applying next year – Oh no, what if I don’t have enough experience by then to write an essay about, or what if my grades don’t meet the average GPA? And to think that I am only one year away from this application process in the midst of all this craziness, I am actually so scared! I just wanted to take this time to say that I truly applaud all of you for applying and want to wish you the best of luck!
I know for many of us, although we don’t vocalize it, we think that Haas is the ultimate fulfillment and a large part of helping us get to our goals– that most of our worries will be gone if we get into Haas, and life will be figured out. That’s why the stakes are so high. Obviously, this is far from reality – our lives will work out regardless if we get into Haas. It is so, so hard to trust the process. In February, whether we get that letter of acceptance or rejection, take it in as a moment to reflect on how far you’ve grown. If you got in, congrats and we can’t wait to see how you’ll take Haas to fulfill your goals! If you fall in the latter, have some ice cream and we can’t wait to see how you’ll take Berkeley to fulfill your goals! Yes, it is hard to face the defeat in the moment – we think that all our hard work didn’t get us in or that we weren’t good enough.
Quite frankly, that isn’t true, and I think we need to take a step back to realize the bigger picture. We’re here. We’re living. We’re breathing. We’re at Berkeley. We’ve gained so much knowledge in our studies, professional careers, friendships and in all the areas of life that we don’t see – and there’s still so much to learn. We’ve also grown so much in such a short amount of time – just one year. Imagine the amount of growth we’ll experience at the end of our journey here at Berkeley. We may not be able to see the growth within us in that moment of defeat, but we need to realize we have been learning and growing all along. In fact, the BWIB alumni I met at the networking event reminded me that regardless if they got into Haas, they are now working at companies they enjoy. Even then, they’re still learning and growing both personally and professionally. There was a comment one of the alumni made that stuck with me – we asked her, if there was one thing she could have done differently back in her time at Berkeley, what would she do? She told us that while she was satisfied with everything she was involved with, she wished that there was more time to try and do more activities, and to appreciate the multitude, variety and accessibility of opportunities there were. So go, keep trying and exploring! – because that’s how we’ll learn and grow the most.
So as a young freshman myself, you may be thinking – So what? What do I have to know? Why do I care?
I care because I see so many people stuck in this cycle of blindness, that they beat themselves up for not achieving a professional title and aren’t satisfied internally – Sometimes, we confuse ourselves and think that our external, materialistic success defines our personal success. This isn’t true. We must be personally fulfilled before we can be professionally fulfilled. We can look to our alumni, who are all examples of leading women taking pride and enjoying the work they’re doing both professionally and personally.
Don’t forget that you all have incredible stories to tell. So sit back and think about where you stood one year ago, and where you’re at today. How did you grow? What did you learn about yourself and how did you try to make an impact? When did you struggle and how did you make it through?
We all have stories to tell, and you are all talented people who want to make change in the world. We just need to be reminded sometimes – that yeah, we’re pretty amazing! Yes, we’re all #girlboss(es), regardless of Haas! And we will continue to be!
A freshman who really admires all of you and the impact you make,
Kellie A. McElhaney is the Associate Adjunct Professor for the Haas School of Business - UC Berkeley. She also leads the Institute for Business and Social Impact, which focuses on investing in women in the global economy, in business, and in leadership. She strongly believes in women as corporate leaders .
Below is the transcript of our interview with her for the Females in Faculty Campaign:
Who was your female role model growing up?
"So sadly, I didn’t have a female role model growing up, which probably says a lot about the time in which I was growing up and looking around seeing women that I wanted to become. Actually, my father was my female role model or should say, leader of females in terms of a role model. He was an athletic director at an academic institution, well ultimately for academic institutions, but he was one of the authors of Title IX, so certainly the female coaches that he brought home and female athletes was really fighting for gender equity in the academic world. Early on, he had a huge impact on me."
How has being a woman shaped the way you teach your classes?
"The first thing really that has shaped my view is being a mom. Being a woman and a mom, looking at my daughters and trying to understand what kind of a world I'm helping to create or not helping to create for them, so that’s what got me into this space. Very much, I teach my classes differently because I know the data that we often attribute ideas a woman has given to a man. Men are the first to raise their hand. Men will generally in the classroom raise their hand and keep it raised while some body else is answering the question. Women tend to find that to be rude, so they will put their hand down. So there’s lots of different dynamics on how you teach. I would say the single biggest thing that I do differently as a woman because I am a woman with other women is to focus, double down, on celebrating other woman every single day because I don’t think we celebrate ourselves enough. Sometimes we don’t think we celebrate ourselves enough … we feel more of a … if she’s going to get celebrated, then it decreases my chances of doing well, which is not the case. So it is my mission every single day to celebrate as many women as possible on that day."
Were there any moments throughout your career where your gender affected how you were treated?
"There have been so many times that I realize being a woman is how people react to me. It’s not even a joke. It ’s not even “just a woman,” but things that I hear like, “Wow, you're so nice to be a feminist,” or “You wear lipstick, and you’re a feminist? ” … Because I came from banking, and there were no women when I was in the room, so my first faculty meeting, post PhD, I asked a question about “Pareto optimality” at a faculty meeting – couldn't remember it from Econ 1, nor did I understand the context in which it was being used and I had a male professor turn to me and say, “ Don't worry your pretty little head about it. This is an Economics term. We have this.” So yeah, I am reminded a lot about how being a woman just changes the way I'm being treated differently, and I should say, not always in a negative sense. There are lots of times where I very much use my feminine power in ways that I know wins me more."
What is your biggest piece of advice for students in underrepresented communities that are trying to pursue a career?
"I think the biggest advice – there has never been a time better than today to bring your whole self to work, particularly if you're an underrepresented minority, diverse, in all ways, we are diverse. Bring it. Bring it all. You're being hired right now not because you're diverse but because you are you and your diversity is part of you. I get frustrated when I hear folks from diverse communities say, “Well, I don't want to be a number, ” “I don't want to be hired just because” – that’s not why you’re being hired. You're being hired because of you and your diversity is part of you, so just bring it."
Thank you , Professor Mc Elhaney ! We are inspired and empower ed , and we can ’ t wait to see the work that the Center for Gender Equity and Leadership will accomplish!
For more information, checkout her UGBA 192 class in the spring time , called “ The Business Case for Investing in Women. ”
By the members of Berkeley Women in Business
As a community of young women, we reject the misogynistic notions that females should be quiet. We stand in defiance to the messages telling us that women are incompetent or weak. We are a body of powerful, intelligent and successful women who would like to share a collection of personal experiences. These are our stories of persistence.
I was told that I’m incapable of managing a company, because I’m a young female. Instead of being valued for my intellect and experience, I was told that I’m “too pretty”. I prove those people wrong every day by continuing to grow my organization and create more success. I’d like to show the world that I am capable of any obstacle, through my strength, wisdom and courage.
As a woman pursuing a career in startups/venture capital, I've personally encountered sexism from male colleagues in the workplace who still inherently possess the notion that this industry, while traditionally male-dominated, should persist to be so. I prove these people wrong every day through my drive and passion to learn everything I possibly can about the industry, specifically my particular interest in financial technology, and my insatiable work ethic and persistence, whether that is generating as many startup leads as possible, speaking with entrepreneurs about their business models, or advocating for a particular deal from start to finish.
I have been diagnosed with mental disorders since my freshman year of high school. I battled anorexia then, and I battle depression and bipolar disorder now. But I know I am not defined by my illness. I continue to pursue my passion in technology, challenging the barrier against women in STEM. Now, I am an entrepreneur coach, a writer, and a contributor for Product Hunt. Without my past, I would not be the resilient and empowered woman I am today. I have, and will, continue to persist for passion.
- Kat Nguyen
Though I have grown up with a supportive family, encouraging teachers, and affectionate friends, I’ve always been timid and afraid to step outside of my comfort zone. Every day, I see a new case of rape, gender inequality, abuse, illness, and terror whether I want to or not and every time, I am reminded of the egocentricity within me for not already having made a difference. I am an advocate for the quote “everything happens for a reason” and believe that I was given an eye for social issues for a reason. I know that things are a lot easier said than done, but I plan on making my words, ideas, and plans come to life no matter what serpentine path life takes me on... because that's what leaders do. What I am coming to realize is that me wanting to make a difference outside of my world is actually making an even bigger difference within myself.
I was interviewed for a intern position at a startup and very quickly, I realized that I was the only female in the office. My interviewer was very direct and the impostor syndrome started to set in. It was very intimidating at first, but I ended up being hired after I persisted to show them examples of my work. It ended up being one of the coolest groups of people I have ever worked with.
- Angie Mejia
Growing up, I always felt pressured to look a certain way. This pressure led to years of self doubt, low confidence, and an obsession with weight loss. But eventually I realized that my value is not rooted in the way I look, but the way I think. Today I always try to focus on living a healthy lifestyle--for both my body and especially my brain.
As I was growing up, my mom was often forced to put her career on hold to help raise my brother and I. Especially in the fast paced world of tech, this put her goals at odds with family life. Over the years, she really emphasized to me the value of communication, and it was these skills that allowed her to strike a great work-life balance with the help of her superiors and colleagues. Her hard work has really paid off recently as I have gone to college, and I am so proud that she is able to pursue her passions in tech even more. I feel so lucky to have been brought up by someone that is so dedicated, kind, and a great role model.
- Deeksha Chaturvedi